Basic Psychology


Basic Psychology and Gambling


For many people, knowing something about our basic psychology and gambling  can be helpful. Firstly if we have a problem with addiction we can see that this is related not to our morality or strength of character but to very basic ways in which our behaviours are shaped. Advertisers and product designers know how to exploit this knowledge. Secondly, by knowing how we work we’re in a better position to take control. Lastly, the field of psychology is fascinating and some of us may be inspired to move from the basics to delve deeper

One ot the simplest ways by which we learn in everyday life is through something called classical conditioning. Essentially, this occurs when we associate a pleasurable or painful stimulus with a ‘neutral’ one. A famous example is shown in the video above. A dog will salivate when it smells food. A bell was sounded each time the dog was given food. Soon, the dog had learned to salivate just to the sound of a bell.This simple process can be exploited by advertisers who may try to associate a pleasurable image (youth, health, happiness etc.) with a brand logo design.

We may be reminded here of ‘triggers’. Something may trigger us. The bright lights, the bouncy music of a gambling advertisement may trigger our old, deep-seated association between gambling and ‘fun’. Or, for some people, the sound of a telephone ringing may induce anxiety because they have learned to associate phone calls with unpleasant experiences. There are internal triggers too. Just thinking about something may trigger a cascade of positive or negative feelings.

There’s much more to this, but the essential point is that all of us are – like pigeons, dogs and rats – subject to conditioning.

If you’d like to know a little more about conditioning this video will introduce you to ‘operant conditioning’ which is based on reward and punishment. Operant conditioning is different from classical conditioning described above.

Because we are all subject to being triggered, tempted by cues in the environment and internal triggers, thoughts, this has consequences for recovery from addiction. For instance, we should avoid using a smartphone, tablet or computer where possible as their very existence can be a trigger. Thee is no law that says we have to be online. We can avoid associating with people who’ve previously been our fellow gamblers. Taking more charge of our thoughts can help control internal triggers, and here things like cognitive behavioural therapy may help.

That’s a really key point about gambling. It’s not just the winning that counts, it’s the taking part and the taking part repeatedly when you don’t win is as activating to a gambler as the winning

— Professor David Nutt

More weight here of evidence for gambling addiction being an illness. Note that the brain changes discussed ere are not ‘diseases’, something Tony was born with, but adaptations and learning from repeated gambling. Such brain changes are reversible. The brain is infinitely ‘plastic’, that is it is constantly changing based upon new patterns of learning.

Tony Franklin in the video is a good friend of ours. He features in our drama-documentary One Last Spin currently in production and which will be on this site later in the year.

Habit or Addiction?


Serious and life-threatening addictions cause devastation in people’s lives. Substance addiction – especially involving alcohol – includes the factor of physical dependence.  Such dependence is NOT the only aspect of substance addiction but it’s important to recognise it. For instance, sudden withdrawal from severe alcohol abuse requires medical supervision. Most people do well with a ‘home detox’ using a simple prescription. But whether substance or behavioural addiction, the roots go deeper than physical dependence.

There are many, many ‘theories of addiction’. There is much ongoing specialist research. There are very many views on what is the best way to recover. It should be noted that as many as 40% of people recover ‘spontaneously’ without treatment or intervention. Many young people, for instance, ‘mature out’ of an addiction as they take on work and family responsibilities. Some theories of addiction see it as a brain ‘disease’, other see it as something that was learned and can become unlearned. Recovery programmes such as the 12-steps (AA, NA, GA etc) are based on the idea that addiction is a disease for life and an addict must follow the programme (going to meetings, for instance) as long as they are alive. Other recovery methods, stressing the concept of learning, seek to help people ‘unlearn’ their ways of thinking, even being able to return to sensible drinking or gambling or whatever.

The good news is that most people do recover from addiction. The less good news is that they often have to deal with the devastation that the addiction has caused in their life in the areas of relationships, finance, family, employment, mental and physical health. the worst news sadly is that some people never manage to recover from addiction.

Each individual will experience addiction in ways common to others but at the same time unique to them – to their character, their circumstances, their every aspect of life. It’s known that some mental disorders are predictors of addiction. It is true that for many people suffering from a chronic (often undiagnosed) depression will turn to substances or behaviours for temporary release from their pain. It’s also known that adverse child hood experiences and trauma are good predictors of addiction. But not everybody who has a mental disorder, depression, or any other factor becomes an addict. And it is certainly true that many people with none of the main predictors do become addicts. Addiction is a complex, baffling and horrible condition which is impossible to understand in its entirety.

Happily, most people don’t suffer from the more serious addictions (though you may be surprise by the number that do, and how addiction strikes all walks of life, albeit that the more oppressed and disadvantaged sectors of the population suffer disproportionately).

All of us, however, have habits. Many of our habits are life enhancing or good for us. Some are not so, and often we recognise in ourselves impulses to do things that we know in the long or short run are bad for us. As people age, there is a tendency for some to lose the habits of exercise, for instance, and instead a ‘comfortable’ or couch potato routine becomes habitual. Industry makes millions by offering the ‘sure’ way to lose weight or become healthier.

In business marketing, growing sophistication has led to new ways of ‘hooking’ people into consumption patterns or habits that favour one product over another. Advertising has always been generally successful else so much money would not have been spent on it. Yes,it’s true that you and I never fall for the guiles of advertisers – but we, of course, are the exceptions!

The new era of internet communication has brought new methods of persuading consumers to buy, and we’ll look at some of these ways on this site. However, our main purpose is to question how ‘addicted’ we are becoming to our electronic devices? Once the worry was that people were becoming ‘addicted’ to television; now there is an increasing number of  ever louder claims that the internet is ‘making us stupid’ or that social media are making us more anxious and depressed. The section on this website about Education will look at some history of similar worries in the past about new technologies.  For now, let it remain a question: are we (or someone else) knowingly or unconsciously habitually attached or ‘addicted’ in our online usage?


The whole area of addiction is incredibly complex and there are many rival theories among academics and other experts. Questions around how far people can become addicted to digital technology are similarly complex, and we’re just scratching the surface here. You’ll find more detailed focus on addiction in our project on gambling where we look at how , if at all, new forms of betting involve factors which make addiction more likely.

In this section we take an extremely  superficial overview of habits and behavioural addictions. Skip through and if anything grabs your attention follow the links. We look at some of the basic psychological theories of  how habits and addictions are products of learning. We stress that this is only one approach to addiction. There have been huge developments in understanding genetics and brain chemistry which we don’t look at here but you will find a little about neurochemistry here.

If you have any worries that you or someone you know may need to know more about the subject, or where to find help and support, our SUPPORT section provides links.


  • We are creatures, animals. We share the brain of a reptile and a monkey. Deep down our brains look the same as a lizard’s. Millions of years of evolution built layers over the reptilian brain. Humans have a neocortex which is the very thick layer of grey matter.
  • With the human brain we think, can imagine, remember and see into the future. We can use reason and logic. Humans are rational animals.
  • Without habits our lives would be chaotic. Habits can be good or bad or neutral but we learn them in the same way.
  • We are driven or motivated by emotions. Emotions call us to motion or action. Much of what we do and think is a result of our emotions and feelings rather than our ‘reason’.
  • There is no clear line between a habit and an addiction. Some habits such as cleaning teeth are mild. Others, such as spending hours on the internet or social media are strong and harder to change. Severe habits like substance dependence or gambling (called a behavioural addiction) are very hard to break and can bring terrible consequences.
  • Habits are formed by learning. Learning which involves powerful emotions – such as pleasure or fear – can lay down habits very quickly.

There is a research programme about ‘Digital Addiction’ between Department of Computing and Informatics and the Department of Psychology in the Faculty of Science and Technology at Bournemouth University. Their site says:

Recent studies demonstrated association between the use of technology and certain addiction symptoms such as withdrawal symptoms, tolerance to the continuous increase of usage, relapse when trying to reduce or adjust the usage style and mood modification when one is online. Research has also shown that such excessive and obsessive usage and preoccupation about technology are associated with undesirable behaviours such as reduced creativity, anxiety and occasional disconnection from reality.

While the wealth of information technology and online connectivity are prominent characteristics of the quality of life, their addictive use may result in a less sustainable and connected society. Governments and societies have started to introduce precautionary procedures to stop Digital Addiction. For example, from 2007 China introduced an anti-online gaming addiction system to restrict players under 18 to spending less than 3 hours a day playing digital games. In the USA, Digital Detox programs are available.

This is specialised expert research into a very complex area. The research into addiction generally reveals its own complexity, and there are many competing theories. Here, we are just raising some questions: are we in danger of becoming ‘digital addicts’? What are the implications for our children? If we are in some way digital addicits what are the negative effects on our wellbeing, our relationships, our mental health? A general tendency for us to spend more and more time with our digital devices will undoubtably expose us, especially younger people, to greater risks – including enticements to gamble.

And perhaps all of us can ask a question that may seem odd at first. To what extent are  those who have never considered remotely that they are addicted to something in reality attached to things that they would find hard or unpleasant to give up?

Neuroscience for the Masses

Dopamine explained. Sort of.

Aya is our virtual intern. Her ambition is to be a genius who knows more or less everything about everything there is to know. Letting her do a couple of presentations here was always a bit risky but overall we’re happy. She can be a bit bossy as I’m sure you’ve noticed. Nor is she up to date with neuroscience. All that stuff about lizard brains for instance is certainly a very popular idea, but in March 2021, Professor of Psychology Lisa Feldman Barrett wrote this piece debunking popular myths about the brain. That article may be of interest to serious students (which Aya has not so far proved to be). Despite the flaws in Aya’s presentations, we think she still manages to convey important basic ideas which aren’t a million miles from the facts.

Regarding the role of dopamine, for those who’d like to know more, here is an excellent article, very readable and informative. The video below tells us more about dopamine, a molecule of ‘love, creativity and addiction’, and emphasises how it can be our greatest friend or our most wicked enemy.


Share This